Case Study: Punter Southall strengthens its brand identity with Harrison Carloss

Punter Southall strengthens its brand identity with Harrison Carloss, supporting a 15% increase in orders

Punter Southall, a financial services group offering planning, benefits, pensions, and legal services, faced a challenge with its many sub-brands operating in silos, which hindered cross-selling and created a confused structure. They engaged the vendor Harrison Carloss for a branding project to unify the group under a single, clearer brand identity.

Harrison Carloss evolved the existing Punter Southall brand by conducting research and developing a new visual identity system. The solution included updated brand guidelines, a refined logo to maintain brand equity, and a flexible design system to unite the group's services. Harrison Carloss also created a launch video to introduce the new "One Punter Southall" brand to employees and clients.

Punter Southall