Case Study: Platinum Skies increases sales and qualified leads with Harrison Carloss

Platinum Skies boosts qualified leads by 40% with Harrison Carloss

Platinum Skies, a UK leader in stylish retirement living for over 55s based in the South West, was struggling to sell over 50 vacant properties and generate a sufficient volume of quality leads. The vendor, Harrison Carloss, was engaged as their external marketing partner to develop a strategy-led campaign to address this challenge.

Harrison Carloss implemented a new multi-channel campaign that took a different approach to connect emotionally with the target demographic. The solution included an offline-heavy, typographically-led campaign designed to unpick common myths around retirement living, supported by an online presence. This strategy resulted in a 111% increase in sales and a 40% increase in the number of qualified leads for Platinum Skies.

Platinum Skies