Case Study: Parogon Group achieves a successful launch and increased bookings with Harrison Carloss

Parogon Group boosts bookings with Harrison Carloss, driving 12,000+ widget opens

The Parogon Group, a collection of upscale pub restaurants, sought to create a premium website for their newest venue, Willow, that would reflect its unique, botanical-themed dining experience and support its launch. They enlisted the vendor Harrison Carloss to design and build the site as part of a comprehensive marketing campaign.

Harrison Carloss designed a vibrant website to showcase Willow's stylish interior and exterior, creating an inviting online ambience. The solution included a multi-channel launch campaign featuring PPC, social media advertising, and a targeted door drop competition. This strategy resulted in table bookings exceeding expectations, with the booking widget being opened over 12,000 times during launch. Harrison Carloss also helped build the largest mailing list of any Parogon venue, with over 7,500 competition entries.

Parogon Group