Case Study: Northwood modernises its brand with Harrison Carloss

Northwood refreshes 90 franchise offices with Harrison Carloss

Northwood, a national lettings and estate agent with over 90 franchise offices, needed to update its brand to remain competitive against new online challengers. They partnered with the vendor Harrison Carloss for a rebranding project to modernize their image while retaining their brand heritage.

Harrison Carloss developed a new brand identity for Northwood, modernizing the logo and introducing a refreshed color palette and new typography. The solution was rolled out across both online and offline elements, including distinctive new for sale and to let boards designed to stand out in a crowded market. The client reported being extremely happy with the outcome, which strengthened their national identity and market positioning.

Northwood