Case Study: Dougie Mac raises awareness of dementia services with Harrison Carloss

Dougie Mac boosts awareness of dementia services by 100% with Harrison Carloss

The customer, Dougie Mac, a hospice in Staffordshire, faced the challenge of shifting public perception following its acquisition of dementia services. Its goal was to raise awareness that these services were now a core part of its offerings. The vendor, Harrison Carloss, was tasked with implementing a campaign to communicate this vital new chapter.

Harrison Carloss executed a multi-channel campaign featuring a TV advert on Sky, digital out-of-home displays, press ads, a targeted door drop, and paid social media. This strategy successfully increased local visibility and engagement. Post-campaign research measured by Harrison Carloss showed a 100% increase in awareness of Dougie Mac’s dementia services, with a 37% increase in prompted brand awareness among those who saw the advertising.

Dougie Mac