Case Study: Angel Remy achieves 27% increase in net sales with Harrison Carloss website redesign

Angel Remy increases net sales 27% with Harrison Carloss

Angel Remy, a leading UK supplier of hair extensions operating in both B2B and B2C markets, faced challenges with its outdated website. The site offered a poor user experience, required a clunky phone-based process for trade account registration, and failed to cater to its B2C customers. The company partnered with vendor Harrison Carloss to design and build a new, unified website to streamline the customer journey and drive conversions for both audiences.

Harrison Carloss implemented a solution using WordPress and WooCommerce, creating a single website that seamlessly serves both B2B and B2C personas. Trade customers receive reduced pricing upon login, while B2C customers see RRP. The redesign heroed the products and improved navigation, including a new shop-by-color feature. Post-launch, Harrison Carloss provided ongoing optimizations. The results were significant, with a 15% increase in orders, a 27% increase in net sales, and 54% of turnover recovered through automated email marketing.

Angel Remy