Case Study: Senior Architectural Systems boosts Aluminium Day engagement with Harris Creative

Senior Architectural Systems grows Aluminium Day LinkedIn reach 88.6% with Harris Creative

Senior Architectural Systems, an innovative UK manufacturer of aluminum doors and windows, wanted to build on the momentum of its annual Aluminium Day awareness event in 2026. Their challenge was to create a bigger, bolder, and more inclusive campaign to widen participation across the entire aluminum sector and bring the community together. They enlisted Harris Creative for a solution involving PR, social media, design, and strategy.

Harris Creative developed the "Game Changers" theme to celebrate the industry's people and milestones. They produced a suite of computer-game-inspired graphics and managed targeted PR outreach, which included securing support from the Aluminium Federation (ALFED) to amplify the campaign. The results were significant: LinkedIn impressions increased by 88.6% year-over-year to 7,058, and engagement more than doubled with 220 reactions. The campaign successfully broadened participation across various sectors, exceeding typical construction industry benchmarks.

Senior Architectural Systems