Case Study: Senior Architectural Systems achieves greater environmental transparency with Harris Creative

Senior Architectural Systems earns 20+ pieces of coverage with Harris Creative

Senior Architectural Systems, a leading aluminium fenestration manufacturer, faced the challenge of promoting its new Environmental Product Declaration (EPD) in a market where environmental data is often inconsistent and difficult to compare. They partnered with vendor Harris Creative to shift the conversation from a simple product update to a broader industry issue, aiming to establish themselves as a leader in transparency and educate the market.

Harris Creative developed a PR-led campaign anchored by the message 'what you see is what you spec'. This involved creating explanatory content and securing over 20 pieces of high-quality coverage in key trade media. The campaign successfully established Senior as a leading voice on environmental transparency, sparked industry-wide discussion, and strengthened the brand's reputation with its target audience of specifiers.

Senior Architectural Systems