Case Study: Glidevale Protect boosts leads and ROI with Harris Creative’s "...Everything" campaign

Glidevale Protect generates 200+ sales leads with Harris Creative

Glidevale Protect, a specialist provider of construction and roofing products, faced the challenge of building brand awareness and increasing sales following a merger. They needed a marketing campaign to unify their message, clarify their complex product offering, and reach different segments of their customer base. They appointed vendor Harris Creative as their creative agency to address this.

Harris Creative developed and executed a multi-disciplinary marketing campaign titled '…Everything'. The strategy used two strands, 'Choice is Everything' and 'Innovation is Everything', which were deployed across print ads, landing pages, animated videos, and e-marketing. The campaign was highly successful, generating over 200 sales leads and delivering a 140% return on investment for Glidevale Protect. As a result, Harris Creative became their go-to marketing partner, expanding its remit to include PR and social media management.

Glidevale Protect