Case Study: CCF boosts awareness and traffic with Harris Creative

CCF boosts CTR to over 5% with Harris Creative

CCF, a leading building products distributor, partnered with Harris Creative to raise awareness for its new business information tool. The challenge was to effectively promote this digital tool to construction industry professionals and position CCF as a forward-thinking brand supporting data-driven decision-making.

Harris Creative developed and executed a targeted paid campaign on LinkedIn and Google Ads. The LinkedIn campaign successfully engaged decision-makers, while the Google Ads campaign achieved a click-through rate of over 5%, significantly exceeding B2B averages. This strategy drove high-quality traffic to the tool's landing page, raised strong brand engagement, and helped establish CCF as a leader in building innovation.

CCF