Case Study: Mars Petcare boosts market visibility and coverage with Harmonya’s Product Matching solution

Mars Petcare Boosts Market Visibility and Coverage with Harmonya’s Product Matching Solution

Mars Petcare faced a challenge common in the CPG industry: significant data gaps and missing retailer IDs on key online platforms like Amazon and Chewy. These blind spots, affecting around 20% of their products, limited their omnichannel visibility and hampered their ability to make strategic decisions for product assortment, pricing, and promotions.

Harmonya implemented its AI-powered Product Matching solution to address this. By linking over 2,000 disconnected retailer-specific IDs to UPCs, Harmonya provided Mars Petcare with a complete and unified view of their product data. This empowered the company with access to an additional $1.7 billion in annual sales insights, enabling smarter, data-backed decision-making and sharper market visibility for strategic growth.

Mars Petcare

Michael Mackezyk

Senior Manager, Data Enablement