Case Study: Airtree strengthens early-stage sourcing and discovery with Harmonic

Airtree’s playbook for early-stage discovery with Harmonic

Airtree, one of Australia’s largest venture capital firms, needed a better way to find and engage early-stage startups before they were actively raising capital, especially as the volume of new companies in Australia and New Zealand kept growing. The firm used Harmonic to support sourcing and discovery across its investment team, with tools like Network Mapping, Saved Searches, Investor Profiles, and Scout helping surface promising founders and companies earlier.

Harmonic gave Airtree a more systematic outbound workflow, with curated lists syncing into its CRM so investors could work from the same signals while still using the platform in ways that fit their roles. The result was a more consistent sourcing rhythm, faster identification of warm paths and reengagement opportunities, and broader team adoption thanks to Harmonic’s usability, though the case study did not provide specific numeric performance metrics.

Airtree

Marnix Denys

Leads Data