Case Study: LA Galaxy boosts fan engagement and membership renewals with Harlo Interactive

LA Galaxy revitalizes its fan experience with Harlo Interactive for the 2021 MLS season

The Los Angeles Galaxy, a Major League Soccer team, faced the challenge of maintaining and growing its member base, particularly in the difficult context of returning spectators after a pandemic. To generate excitement for the upcoming season, the Galaxy partnered with Harlo Interactive to create an engaging digital platform to highlight membership benefits and updates.

Harlo Interactive designed and developed a dynamic micro-site featuring parallax scrolling, video integration, and interactive animations, all built on a WordPress CMS for easy content control. The solution revitalized the fan experience to drive membership renewals, providing a positive engagement tool during challenging times.

LA Galaxy