Case Study: Baskin-Robbins At Home refreshes its mobile-first website with Harlo Interactive

American Sweetness: Baskin Robbins At Home launches a mobile-first website refresh with Harlo Interactive

Harlo Interactive partnered with Baskin Robbins At Home, a customer seeking a website refresh to better capture its current brand and accommodate new content. The initial challenge was to improve a legacy product finder and update the user interface, but an assessment revealed a full redesign was necessary to meet mobile-focused user needs.

The solution implemented by Harlo Interactive was a mobile-first website redesign featuring a modern, intuitive experience with touch-sensitive navigation like swipes and taps. The new site was built to flexibly host campaign content and offers, and it included a best-in-class product finder designed to increase conversions. Harlo Interactive delivered a fun, user-friendly destination that helped move the brand forward, particularly with its growing mobile audience.

American Sweetness: Baskin Robbins At Home