Case Study: Saab attracts top global talent with Harleys

Saab reaches top global talent with Harleys through a bespoke photoshoot and multi-channel brand rollout

The customer, SAAB, faced the challenge of standing out in a crowded market to attract top global talent. The vendor, Harleys, was engaged to develop messaging and storytelling to communicate the company's core values and show its primary focus on people.

Harleys developed the key concept "Belong with purpose" and executed a bespoke photoshoot to capture this essence. The vendor then rolled out the images across a range of print and digital assets, creating an instantly recognizable look and feel that helped SAAB reach its goal of connecting with top global talent.

SAAB