Case Study: Nammo achieves a bold, consistent brand identity with Harleys

Nammo creates a bold, consistent brand with Harleys

The customer, Nammo, a global aerospace and defence group, needed to update its corporate identity to better reflect its vision and values through its communications. The challenge was to execute a successful rebrand that would enhance, rather than diminish, the company's image. They turned to the vendor, Harleys, for brand development services.

Harleys partnered with Nammo on a creative process that included brainstorming sessions to develop a refreshed brand conveying a trustworthy and professional status. The solution included a bold new visual style with a diagonal design concept and a distinctive color palette, applied consistently across mediums. Harleys also produced comprehensive standardized guidelines and a high-level Brand Book, ensuring everyone was aligned on the new identity.

Nammo