Case Study: ICE Home Arcade Games boosts brand awareness with Harleys

ICE Home Arcade Games earns 874,106 impressions with Harleys

ICE Home Arcade Games, a subsidiary of ICE (Innovative Concepts in Entertainment), faced the challenge of low brand awareness and a consumer perception issue regarding the higher price of its US-made home arcade machines. The company needed to improve outreach and engagement. Harleys provided marketing strategy and a social video ad campaign to address this.

Harleys developed a targeted video campaign for Meta, creating distinct ads for four key audience segments. The ads, built around the "Bring Home the Real Deal" tagline, emphasized the product's quality and handmade US origin. The campaign resulted in 874,106 impressions and drove 19,510 website visits in under four weeks, successfully raising awareness and building trust with new audiences.

ICE Home Arcade Games