Case Study: Ericsson boosts employee training engagement with Harleys' storytelling-led films

Ericsson reaches 95,000 training completions in 27 days with Harleys

Ericsson faced the challenge of making mandatory compliance training engaging for its 100,000 global employees. The vendor, Harleys, was enlisted to use its services in concept development, storytelling, and film production to level up their training legacy.

Harleys implemented a solution centered on creating a compelling cinematic narrative, which resulted in the training film "The Proposal." This approach achieved remarkable results, including over 95,000 completions in 27 days—the highest number ever for an Ericsson training module in that timeframe—and a Platinum Hermes award, proving employees now look forward to their mandatory training.

Ericsson