Case Study: Electrolux Group communicates change effectively with Harleys

Electrolux Group communicates company change more effectively with Harleys

Electrolux Group faced the challenge of communicating a significant company change to its employees in a way that was effective, reassuring, and sensitive to their potential concerns. They engaged the creative agency Harleys to develop a solution using scripting, storyboarding, and animation services to address this internal communication need.

Harleys collaborated with Electrolux Group to create an animated video featuring a professional storyboard with real-life scenarios and characters representing the team. This approach made the key information easily understandable and allowed employees to visualize themselves within the change. As a result, Harleys enabled Electrolux Group to communicate the change efficiently and effectively, putting employees at ease.

Electrolux Group