Case Study: Bristol Pride achieves a more immersive parade experience with Harleys’ AR rainbow

Bristol Pride adds a colorful AR experience in 1 event with Harleys

Harleys, a creative agency, volunteered its services to Bristol Pride to bring immersive magic to the city's vibrant celebration of uniqueness and togetherness. The challenge was to create an engaging augmented reality (AR) experience that would add to the festivities without being overly complex for users at the bustling parade.

The solution implemented by Harleys was a simple, striking AR filter featuring a large, hovering rainbow sculpture based on the Pride Progress Flag. Accessible via the Adobe Aero app, the installation provided an easily accessible immersive experience and a popular selfie opportunity. Harleys successfully brought smiles to the faces of those gathered for the parade and created a fun, colorful addition to the event.

Bristol Pride