Case Study: Encore fosters inclusion and belonging at IMEX America with Hargrove

Encore engages 700 planners with Hargrove at IMEX America

Encore, a customer in the meetings and events industry, partnered with vendor Hargrove to create an impactful activation for the IMEX America trade show. Their challenge was to breathe life into conversations around fostering inclusion and belonging, demonstrating to event planners how human-centered design can create more accessible and engaging experiences for all participants.

Hargrove designed and built a fully immersive 5,600-sq. ft. environment for Encore. The solution included an immersive theater with accessibility tools like closed captioning and audio descriptions, diverse open-flow environments, and interactive photo opportunities. This approach successfully engaged 700 planners directly and generated an additional 2,000 impressions. Most notably, Hargrove's solution helped Encore qualify 177 leads by the end of the event.

Encore