Case Study: Encore engages 1,000+ attendees at IMEX America with Hargrove’s immersive booth experience

Encore draws over 1,000 visitors with Hargrove at IMEX America

Encore, a customer of Hargrove, faced the challenge of creating a large, impactful booth experience for event planners at IMEX America 2024. Their objective was to design a multi-sensory journey that would engage hundreds of guests, inspire them to rethink event design, and empower them with strategies to elevate engagement and measurable success at their own events.

Hargrove implemented a solution featuring standout exhibit design, immersive visual storytelling with LED towers and projection mapping, and interactive elements like CatchBox microphones. This dynamic setup successfully drew over 1,000 visitors and encouraged meaningful interactions. The high-engagement experience paved the way for new partnerships and empowered planners with actionable insights, effectively achieving Encore's goals.

Encore