Case Study: Encore boosts IMEX America engagement with Hargrove's immersive exhibit experience

Encore boosts on-site partnership meetings by 45% with Hargrove

The customer, Encore, sought to create an interactive exhibit hub to serve as a source of inspiration and education for event planners at the IMEX America 2025 trade show. Their objective was to meet with customers and industry contacts, and they partnered with Hargrove for a custom exhibit solution to achieve this.

Hargrove designed and fabricated a 50' x 75' immersive exhibit named Encore Station, which featured a simulated train ride and an Inspiration Hub for educational sessions. This solution successfully engaged over 900 participants and directly led to a 45% increase in on-site partnership meetings for Encore compared to the previous year.

Encore