Case Study: Lite n' Easy achieves a simpler, more intuitive user experience with Hardhat Digital

Lite n' Easy wins 2 gold W3 Awards with Hardhat Digital

Lite n' Easy, a company that provides prepared meals for weight loss and health, faced the challenge of an aging website that was overly complex and primarily focused on weight loss. This did not align with the diverse needs of its customers, who often sought convenience and better overall health. Hardhat Digital was engaged to transform this digital experience to support a new brand campaign and give new customers the confidence to place their first order.

Hardhat Digital streamlined the user experience by simplifying the site navigation and implementing an easy-to-use pack recommender tool. The solution used subtle interaction design and behavioural science to make browsing and signing up intuitive. The revamped site, which featured a new visual identity, successfully supported a major new marketing campaign. The project's success was recognized with two w3 Gold Awards for Best Website and Best User Experience in the Food & Beverage category.

Lite n' Easy