Case Study: Cariuma boosts NPS and repeat purchases with Happy Returns

Happy Returns helps Cariuma raise Net Promoter Scores 43% and increase shopper lifetime Value

Cariuma, a newer direct-to-consumer sneaker brand, needed to overcome shopper hesitation about fit, comfort, and quality while offering a simple way to handle returns and exchanges. The company turned to Happy Returns to reduce purchase friction and support a better post-purchase experience with no-hassle returns.

With Happy Returns, Cariuma enabled online returns and exchanges through QR codes and box-free drop-offs at nearly 10,000 Return Bar locations across the U.S., plus aggregated bulk shipping for returned items. The results included a 43% increase in Net Promoter Scores, a 20% rise in repeat purchasers, lower costs from consolidated shipping, and faster refunds for customers.

Cariuma

Felipe Araujo

Chief Digital Officer