Case Study: Cuts Clothing doubles exchange rate and cuts return costs with Happy Returns

Cuts Clothing finds Happy Returns suits it to a T(-shirt)

Cuts Clothing, a direct‑to‑consumer men’s apparel brand operating with a 12‑person team, was overwhelmed by returns and exchanges—about 80% driven by sizing—creating expensive, unscalable reverse‑logistics work and hurting the customer experience. To solve this, Cuts partnered with Happy Returns for an end‑to‑end returns solution, including Happy Returns’ returns software, one‑click exchange functionality, in‑person Return Bar locations and by‑mail options, plus full reverse‑logistics support.

Happy Returns implemented integrated on‑site exchange flows, 700+ Return Bar drop‑offs, aggregation and inspection at Return Hubs, reusable shipping, and detailed analytics. The result: Cuts’ exchange rate doubled (now >50% above industry average), shipping and logistics costs fell as ~60% of returns use Return Bars, Net Promoter Score averages 96, and the company gained a scalable, sustainable process—all delivered through Happy Returns’ platform and services.

Cuts Clothing

Carter Shae

Director of Finance