Case Study: Vectair boosts engagement and conversions with Happy Medium

Vectair boosts key conversion events by 34% with Happy Medium

Vectair, an innovator in away-from-home scent solutions, faced challenges in defining a coherent brand vision and had a website that was underperforming as a sales and marketing tool. They enlisted the vendor Happy Medium, which used its Pulse Workshop to help pinpoint these priorities.

Happy Medium worked closely with Vectair to develop a new brand story and a completely overhauled website. The solution included making product resources more accessible, reorganizing the product catalog, and creating a new framework for product imagery. This led to a significantly more compelling and useful digital experience, with a 94% increase in traffic per session, a 26% increase in session duration, and a 34% rise in key conversion events.

Vectair