Case Study: SAGW Law builds trust and boosts leads with Happy Medium

SAGW Law boosts form submissions by 32.6% with Happy Medium

SAGW Law, a law firm, needed a new website to better reflect their identity, help them stand out from competitors, and attract more business. They partnered with the vendor Happy Medium, which used its Base Website platform and services including strategy, content, design, and development to address this challenge.

Happy Medium implemented a solution featuring custom editorial illustrations to convey empathy instead of stock photos and revamped attorney bios with a storytelling approach to build trust. The vendor also improved the site's code for better navigation, mobile optimization, and performance. This resulted in significant measurable impacts, including a 32.6% increase in form submissions, a 39.8% increase in payment page views, and a 23.6% increase in average engagement time for new users.

SAGW Law