Case Study: Prevent Child Abuse Iowa boosts web traffic and engagement with Happy Medium

Prevent Child Abuse Iowa boosts page views by 122% with Happy Medium

Prevent Child Abuse Iowa (PCA Iowa) faced the challenge of modernizing its outdated website to better communicate its mission, improve user experience, and increase traffic through SEO. The nonprofit partnered with vendor Happy Medium for digital services including content, design, development, and UX to create a more uplifting and resource-rich online presence.

Happy Medium delivered a complete website redesign that restructured the site for clarity and better navigation. The solution was highly successful, yielding a 122% increase in page views, a 73% increase in organic traffic, and a 56% increase in new users within just a few weeks of launch, providing PCA Iowa with a high-performing digital resource for years to come.

Prevent Child Abuse Iowa (PCA Iowa)