Case Study: Goodwill of Central Iowa boosts site traffic and donations with Happy Medium

Goodwill of Central Iowa boosts site sessions by 61% with Happy Medium

Goodwill of Central Iowa came to the vendor Happy Medium with a challenge: their website was underperforming and its content felt siloed, making it difficult for both visitors and employees to explore. The organization also wanted to move beyond a utilitarian design to better communicate its work and mission through digital storytelling.

Happy Medium implemented a holistic digital strategy that included reorganizing the site's architecture to prioritize key actions like 'donate' and 'shop'. They created a dedicated impact section to visually showcase the organization's community benefits. This solution drove significant results, with the vendor helping Goodwill achieve a 61% increase in sessions and a 57% increase in new users in the first year post-launch, along with over 14,000 visits to the donation page.

Goodwill of Central Iowa