Case Study: Accu-Steel increases estimate accuracy and streamlines sales with Happy Medium

Accu-Steel boosts estimate accuracy by 14% with Happy Medium

Accu-Steel, a manufacturer of steel buildings, sought to scale its production and sales but faced challenges with splintered marketing resources and overtasked engineers correcting estimate errors. The vendor Happy Medium addressed this through its Blueprint Workshop service to help articulate a clear vision and digitize core sales processes.

Happy Medium implemented an online portal to serve as a single source of truth, which included a marketing resource library and an updated estimating calculator. The solution resulted in a 14% increase in estimate accuracy, preventing sales at unprofitable prices. The new platform is also anticipated to reduce engineering requests and speed up the overall sales process.

Accu-Steel