Case Study: Wrench drives higher site traffic and lower CPA with Happy Hour Media Group

Wrench drives one of its top five sales days with Happy Hour Media Group

Wrench, a mobile mechanic service, faced the challenge of introducing its innovative brand and educating the market about the new concept of professional mobile auto repair. The customer needed to build credibility and drive traffic to its high-converting mobile website to maximize sales. Happy Hour Media Group was tasked with developing a strategy to meet these needs.

Happy Hour Media Group implemented a cost-effective, top-of-funnel strategy blending local television, remnant radio, and OTT advertising. The solution successfully generated the highest site traffic and quote requests in the company's history on the campaign's first day, which became one of Wrench's top five sales days. The vendor's Paid Social strategy also achieved the lowest cost per acquisition to-date, providing Wrench with a trackable and scalable marketing solution.

Wrench