Case Study: The Good Feet Store reduces cost per opportunity with Happy Hour Media Group

The Good Feet Store reduces cost per opportunity with Happy Hour Media Group

The Good Feet Store, a franchise-based retailer specializing in custom arch supports, faced the challenge of reducing its cost per customer opportunity and driving quality traffic to its numerous retail locations. They traditionally relied on one-dimensional linear TV and radio campaigns without clear attribution. Happy Hour Media Group was engaged to implement a full-funnel digital marketing strategy to address this.

Happy Hour Media Group instituted a tracking mechanism for attribution and launched local digital campaigns across CTV/OTT, SEM, Meta, and TikTok, integrated with CRM data. This solution allowed them to prove the concept of digital advertising, gain massive efficiencies in traditional media buys, and optimize plans based on performance. As a result, Happy Hour Media Group successfully drove down the cost per visit in each market and played an integral role in launching new stores, providing the franchisees with a much better handle on what media was driving their success.

The Good Feet Store