Case Study: ResetSmile grows sales 5x and lowers CPA with Happy Hour Media Group

ResetSmile grows sales 5x in 12 months with Happy Hour Media Group

ResetSmile, a provider of affordable at-home partial dentures, faced the dual challenge of creating awareness for its new product category while scaling sales at a sustainable cost. They partnered with Happy Hour Media Group to achieve these goals through a targeted advertising strategy.

Happy Hour Media Group implemented a comprehensive solution utilizing direct response TV on national cable networks and syndicated broadcast programming, complemented by optimized paid search and social campaigns. This strategy successfully grew ResetSmile's sales by 5x in just 12 months while simultaneously decreasing the cost per acquisition by almost 20%.

ResetSmile