Case Study: PureTalk USA achieves 30% annual growth with Happy Hour Media Group

PureTalk grows 30% yearly with Happy Hour Media

PureTalk USA, a veteran-owned wireless carrier, faced the challenge of competing in a market dominated by large providers like Verizon and AT&T. They identified an opportunity to serve an underserved segment, conservative Americans, but needed a partner to help them capture this market. They hired vendor Happy Hour Media Group to assist them with this goal through direct-response TV buys and integrated endorsement campaigns.

Happy Hour Media Group implemented a solution centered on partnerships with leading conservative media personalities for authentic endorsements. This strategy successfully established PureTalk as the wireless provider of choice for conservatives, resulting in a consistent annual growth rate of 30% and a reduction in overall customer acquisition cost. The vendor's work led to national endorsements from top talent and a successful brand ambassador partnership with Mike Rowe.

PureTalk USA