Case Study: West Monroe accelerates revenue growth with Happy Cog

West Monroe exceeds revenue goal by 60% with Happy Cog

West Monroe, a digital services consulting firm, faced challenges with stagnant digital marketing efforts from their previous agency, which resulted in low pipeline conversion rates due to an abundance of unqualified leads. Their website had little SEO optimization, and a lack of integration between their CRM and marketing channels prevented them from automating campaigns and tracking performance. They turned to vendor Happy Cog for a performance-based partnership to improve their marketing, SEO, and analytics.

Happy Cog implemented a comprehensive solution that included a new SEO strategy focused on qualified keywords, integrated the CRM with marketing platforms for better data capture, and used an AI-fueled bid management system. As a result, West Monroe doubled its anticipated annual leads, decreased its cost per lead by more than 50%, and met its annual revenue goal by July, putting it on pace to exceed its target by 60%.

West Monroe