Case Study: West Monroe strengthens its 'one firm' brand with Happy Cog

West Monroe builds a one-firm brand with Happy Cog for a $500m/year consulting firm

Happy Cog was engaged by West Monroe, a management and technology consulting firm, to help bring its new 'one firm' brand mandate online. The challenge was to align the large, multi-unit organization around this new vision and create a website that would serve as a cultural tentpole rather than just a brochure.

The solution implemented by Happy Cog involved working without walls, organizing multiple stakeholder groups into cooperative storytelling sessions. By leveraging the expertise of these cross-discipline teams, Happy Cog helped realize an authentic brand story that united all business lines, better differentiated West Monroe from competitors, and demonstrated the 'one firm' concept. This approach helped the firm pace to exceed its revenue target by 60%.

West Monroe