Case Study: Vivrelle launches a members-only luxury fashion platform with Happy Cog

Vivrelle launches a members-only fashion platform with Happy Cog, featuring goods over $5,000 and memberships under $100

Vivrelle, a members-only fashion startup, approached Happy Cog with the challenge of creating an entirely new product and brand from the ground up. Their goal was to disrupt the luxury accessories market with a "NOwnership" subscription model and launch a complete online business platform in time for New York Fashion Week, starting with only a business concept.

Happy Cog designed and built Vivrelle's entire digital business platform using Craft CMS, which managed memberships, orders, and inventory. They also created the full brand identity and collateral. The solution successfully launched on time, enabling Vivrelle to manage application demand, leverage influencer marketing to drive traffic, and establish itself as a foundational luxury brand.

Vivrelle