Case Study: Taco Mac boosts online orders with Happy Cog’s customized Olo-powered experience

Taco Mac boosts online orders and reorders with Happy Cog

Taco Mac, an Atlanta-based fast-casual restaurant chain, faced limitations with its standard Olo white-label online ordering system. The platform lacked the customization needed to showcase its unique menu and created a disconnect between the customer-facing interface and the kitchen's needs. To support substantial growth in online sales, Taco Mac turned to vendor Happy Cog to eliminate these restrictions and create a more effective ordering experience.

Happy Cog developed a fully customized online ordering platform using Olo’s API. The solution focused on creating a more frictionless user experience to reduce cart abandonment and increase average order value through features like a mini shopping cart, menu item images, and recommended add-ons. The results were immediate, with customer complaints dropping as order values and reorders rose. Happy Cog empowered Taco Mac with enhanced data analytics, allowing them to track user activity and make ongoing, revenue-improving refinements.

Taco Mac