Case Study: &pizza streamlines customer service with Happy Cog’s AI chatbot

&pizza powers hundreds of customer chats for $3–5 a day with Happy Cog

&pizza, a gourmet pizza company with over 70 East Coast locations, faced a challenge with its overwhelming and inefficient manual SMS-based customer service. The process was time-consuming, costly, and prone to human error, leading to customer dissatisfaction. To address this, &pizza partnered with vendor Happy Cog to develop a new, accurate, and cost-effective technical solution: an AI customer support chatbot.

Happy Cog developed an AI-powered chatbot using OpenAI's ChatGPT API, which was seamlessly integrated into &pizza's systems using retrieval augmented generation (RAG). The solution automated responses to common inquiries, filtered spam, processed refunds, and escalated complex issues to live agents. This resulted in instantaneous and accurate customer service, significantly reduced costs, and improved efficiency. Happy Cog's solution powers hundreds of conversations daily while costing only $3-5 per day.

&pizza