Case Study: Observer Media boosts revenue and organic traffic with Happy Cog

Observer Media boosts search visibility with Happy Cog and 500+ targeted keywords

Observer Media, a diversified media company, approached Happy Cog to design a paywall for a new revenue stream and to improve the online visibility of its digital properties, Observer and Commercial Observer. The challenge involved developing on the WordPress VIP platform while also enhancing organic search traffic and implementing a new analytics strategy.

Happy Cog implemented a Piano paywall system integrated with WordPress and built middleware to connect other third-party platforms. They conducted comprehensive SEO technical audits and keyword optimization, targeting over 500 phrases. The result was a significant improvement in search visibility for both websites, achieving the client's objectives.

Observer Media