Case Study: Newmark achieves a unified, always-current brand asset hub with Happy Cog

Newmark streamlines global brand rollouts across several hundred offices with Happy Cog

Newmark, one of the nation's largest commercial real estate developers, approached Happy Cog with the challenge of deploying a digital asset management (DAM) tool simultaneously with a major new brand launch. They needed a solution to reclaim their visual dominance across global markets and ensure that hundreds of offices could access consistent, on-brand materials, overcoming the friction typical of such a large-scale rollout.

Happy Cog designed and developed a branded digital asset management hub that provided employees with convenient, centralized access to approved marketing assets. The solution featured version control, smart categorization, and mobile functionality, and it integrated seamlessly with Newmark's existing Azure Cloud infrastructure and Active Directory for single sign-on. This employee-facing convenience extended to the back-end with a commenting tool for collaboration and approval workflows, ensuring all circulated materials remained consistent with evolving brand standards.

Newmark