Case Study: Marlo Beauty Supply boosts conversions and online revenue with Happy Cog

Marlo Beauty Supply boosts online revenue 32% with Happy Cog

Marlo Beauty Supply, a company that sells exclusively to licensed cosmetologists, faced the challenge of attracting unqualified traffic to its website, which was hurting its lead conversion rates. The company engaged digital agency Happy Cog to refine its marketing strategy using analytics, paid media, and AI to better target its niche professional audience.

Happy Cog implemented a solution that included refining on-site and ad copy to deter unqualified visitors and appeal to licensed cosmetologists. They also redesigned key pages, used attribution modeling, and launched new targeted PPC campaigns. The results were dramatic, including a 141% gain in organic-search conversions, a 77% increase in paid-search conversions, and a return on ad spend that rose to over 1800%. Overall online revenue increased by 32% year over year.

Marlo Beauty Supply