Case Study: MainStreet improves content management and lead generation with Happy Cog and WordPress VIP

Mainstreet launches a faster WordPress VIP site in 2 weeks with Happy Cog

MainStreet, a financial company that helps startups access R&D tax credits, faced a challenge with its legacy CMS which was unwieldy and prevented its marketing team from effectively creating content and campaigns. To quickly realize a planned rebrand and avoid auto-renewal fees, they partnered with Happy Cog to transition to the WordPress VIP platform.

Happy Cog implemented a fresh design on WordPress VIP, creating a temporary static site to avoid downtime and building custom modules for long-term use. The solution included enhanced search, taxonomy for content, and lead capture forms integrated with Salesforce. This resulted in a significant boost in site speed, a strong conversion lift, and gave MainStreet's team full control to easily publish content and grow strategically.

Mainstreet