Case Study: Jovia Financial Credit Union boosts conversions with Happy Cog's interactive Craft CMS website

Jovia Financial Credit Union boosts conversions 55% with Happy Cog

Jovia Financial Credit Union faced the challenge of needing a completely new website to support its transition from NEFCU to a fresh brand identity. The credit union engaged the vendor Happy Cog for its expertise in web design, development, and SEO to build this new site on Craft CMS while ensuring the new brand was accessible and that the domain change would not harm its organic traffic.

Happy Cog designed and developed an interactive website on Craft CMS, implementing Jovia's new brand framework and custom features like rate charts and an "Earnings Estimator." The solution was built for both community engagement and future personalization. As a result, the new site saw a 55% boost in conversions in its first month and performed 70% better than the same period the previous year.

Jovia Financial Credit Union