Case Study: Greentech Media boosts revenue and scales content commerce with Happy Cog

Greentech Media boosts revenue with Happy Cog’s custom eCommerce and marketing automation platform

The customer, Greentech Media, a clean energy information source, faced the challenge of scaling its infrastructure to support significant growth in content, commerce, and traffic. Happy Cog partnered with them to create a scalable CMS using ExpressionEngine and later addressed the need for a custom eCommerce platform using their CartThrob platform and integrated the marketing automation system Pardot.

Happy Cog's solution involved building a comprehensive, secure eCommerce system for selling research and event access, followed by a full Pardot integration to track user behavior and enable targeted marketing. This resulted in the successful launch of a premium content subscription service, GTM Squared, which drove increased revenue. The ongoing partnership allows Happy Cog to continue helping Greentech Media effectively achieve its goals.

Greentech Media