Case Study: Gettysburg College creates a student-centric search experience with Happy Cog

Gettysburg College improves site navigation with Happy Cog’s student-centric search

Gettysburg College, a top liberal arts school, came to the vendor Happy Cog for a full website redesign and a light brand refresh. Their challenge was to modernize their online presence and develop a more effective content strategy, with a specific focus on improving the academic search experience for students.

Happy Cog implemented a people-first design system, which included building a specialized and dynamic search tool that uses natural language to help students find majors. The solution also featured a new content strategy with seasonal imagery and training for the in-house team. The results were a modern, student-centric website that is easier to navigate and can dynamically change to keep content fresh.

Gettysburg College