Case Study: EL Education improves resource access and search visibility with Happy Cog

EL Education boosts document downloads by 17.5% with Happy Cog

EL Education, formerly known as Expeditionary Learning, faced the challenge of bringing its multiple disparate brands together online after a recent renaming. They needed to create a cohesive and approachable web experience that would make their vast variety of educational resources more accessible to teachers without overwhelming them. They engaged the vendor Happy Cog for a full suite of services including design, development, and search engine marketing strategy.

Happy Cog implemented an integrated design, development, and SEO strategy. The solution featured a responsive design with intuitive wayfinding and a gamified document discovery system to improve guidability. Their work to improve SEO and create a robust CMS resulted in an immediate impact, including a 17.5% increase in document downloads and a 42% increase in mobile users finding the site higher in search results.

EL Education