Case Study: Columbia University engages alumni with an interactive anniversary site from Happy Cog

Columbia University boosts alumni engagement with Happy Cog as 57% of memories come from alumni

Columbia University's School of Engineering and Applied Science (SEAS) faced the challenge of creating an online destination to engage alumni for its 150th-anniversary celebration. They enlisted the vendor Happy Cog to develop a website that would facilitate memory-sharing and highlight the school's history through interactive, user-generated content.

Happy Cog designed and developed an interactive website featuring a robust CMS, an intuitive content flow, and multiple engagement points like an interactive timeline and social media integration. The solution successfully encouraged alumni participation, with 57% of the memory posts being user-generated. The client was highly satisfied with the cross-browser compatible site, which was prominently featured on the university's homepage and social channels.

Columbia University