Case Study: Capsugel achieves stronger lead generation with Happy Cog's multi-brand digital platform

Capsugel boosts lead generation with Happy Cog

Capsugel, a multibillion-dollar leader in the pharmaceutical and health industries, partnered with Happy Cog to revolutionize its online presence. The challenge was to design an impactful website that could stand out in the marketplace and present large amounts of complicated content in a digestible and easy-to-navigate way.

Happy Cog designed and developed a flexible multi-brand platform using Craft CMS. The solution included a modular-based CMS and an algorithm that serves customized dynamic content to users based on their persona and site activity. Integrated with Pardot and Salesforce for lead nurturing, the new website resulted in a dramatic increase in lead generation for Capsugel, solidifying its position as a market leader.

Capsugel